Marketing: AEO for a local firm
Barrett Crime Law
Built small and quotable, in a market where everyone else builds big
32pages, built to be quoted rather than to cover everything.
3pillar clusters, rather than a sprawling site
llms.txtpublished alongside LegalService and FAQ schema
The problem
Criminal defense search in Dallas is one of the most saturated markets in the United States, and prospective clients increasingly ask an assistant before they ask a lawyer. An assistant cannot quote a page it cannot parse or attribute.
What we built
- A 32-page static site in three pillar clusters, rather than a large site that covers everything and is quotable on nothing.
- LegalService and FAQ structured data throughout, so each answer carries a machine-readable subject, jurisdiction and question and answer pair.
- An llms.txt file describing the site for model readers.
- Static output, so page weight and time to first byte are not at the mercy of a plugin stack.
What we would not claim
The site is not deployed yet and we have no analytics access, so there are no results of any kind. This page describes an approach. If you want outcomes, read the Keyper or Allied Bank pages instead.
Built July and August 2026. Published with the client's permission.
Your turn
We set the baseline before the work starts.
That is the part that makes a number mean something a year later.