What Does a Social Media Marketer Do?

Social media has become an undeniable force in our lives. But for businesses, it’s more than just a place to share funny cat videos (although those can be good for engagement, too!). It’s a powerful marketing tool, and the person who wields that tool is the social media marketer.

What is a Social Media Marketer?

We leverage the power of social media platforms like Facebook, Instagram, Twitter, and TikTok to help companies achieve their marketing goals.

Our expertise lies in crafting engaging content that attracts new customers, fosters connections with existing ones, and effectively announces new products or services. We act as brand advocates, building awareness and establishing a strong online presence.

The beauty of this field is its flexibility. Social media marketers can work in-house as dedicated specialists within a company or choose the freelance route, taking on projects for various clients on a short-term or long-term basis. Regardless of the work environment, our core mission remains the same: to utilize social media strategically to elevate your brand and drive business success.

Responsibilities of a Social Media Marketer

Think of us as your brand’s ambassadors, primarily focused on social media. We wear many hats:

  • Content Creation: We dream up engaging content, from bite-sized text posts to eye-catching visuals and informative videos. We tailor it all to each platform’s unique algorithm and audience preferences to ensure your message reaches the right people.
  • Brand Advocacy and Community Building: We’re all about building brand awareness and establishing your brand as a thought leader. We do this by interacting with your audience, responding to comments and messages, and participating in conversations relevant to your industry. Imagine us as friendly faces putting a human touch on your brand.
  • Social Listening: We don’t just talk – we listen too! We use social listening tools to understand what people are saying about your brand and industry online. It’s like having a superpower to hear the whispers in the digital world.
  • Data Optimization: Numbers are our friends. We track key metrics like follower growth, engagement rates, and website clicks to see what’s working and what’s not. This data helps us refine our strategies and create even better content for the future.
  • Finding Trends: The social media landscape is ever-evolving, and we stay on top of it all. We’re constantly learning about the latest trends, platforms, and best practices to keep your brand’s social media presence fresh and relevant.

Social Media Marketer: Day to Day Operations

A day in the life of a social media marketer can be fast-paced and involve a variety of tasks, such as:

  • Brainstorming and creating content
  • Scheduling posts and managing social media calendars
  • Responding to comments and messages
  • Analyzing social media data and reporting on key metrics
  • Identifying and collaborating with social media influencers
  • Staying updated on industry trends and news

Key Metrics for Social Media Marketers:

Numbers aren’t everything, but they sure are important. We go beyond just creating excellent content and chasing likes. We analyze data to measure success and constantly optimize our strategies. Here are the key metrics we track to understand what’s resonating and what needs tweaking:

Engagement Rate:

Think of this as your social media charm score. It measures how well your content sparks conversations. We typically calculate it as a percentage of total engagements (likes, comments, shares) divided by follower count. Industry benchmarks tell us the average engagement rate across all industries is around 0.89%. But that’s just a starting point. Our goal is to consistently beat that benchmark and craft content that ignites discussions with our audience.

Impressions And Reach:

Imagine tossing pebbles into a pond. Impressions are the ripples—the total number of times our content is displayed, even if it only reaches a single person. In contrast, reach is the number of people who actually see at least one ripple. Tracking both helps us understand how well our content is being distributed. If impressions are high but reach is low, it might mean our targeting is off.

Click-Through Rate (CTR)

This metric is all about those clicks! It shows what percentage of people are enticed enough by our content to click on a link. A high CTR suggests our content is relevant and intriguing. Benchmarks vary by platform and industry, but anything above 1% is generally considered good.

Website Traffic and Conversions

Social media shouldn’t be an island. Our job is to drive traffic back to your website, where the magic of conversions (think sales or sign-ups) happens. We track how many website visits originate from social media and how many of those visits convert. This helps us understand if our social media efforts are ultimately bringing more business.

Brand Mentions and Share of Voice

We monitor how often people talk about our brand online, both organically and through paid campaigns. We also track “share of voice,” which compares our brand mentions to competitors’. This helps us understand how well-known we are and how much of the industry conversation we’re capturing.

Social Listening

Social media is a treasure trove of customer insights. We use social listening tools to track the sentiment (positive, negative, neutral) of online conversations about our brand. We also follow relevant keywords and hashtags to see what topics are trending and what our audience cares about.

What Makes a Good Social Media Marketer?

Finding the right social media marketer can make all the difference in your online presence. They translate your brand’s message into engaging content that resonates with your target audience. But what exactly makes a social media marketer stand out? Here are the essential qualities to look for:

  • Content Powerhouse: They can craft compelling content that grabs attention and keeps your audience engaged. A good social media marketing person can get you reach, but a great one can create posts that people actually convert.
  • Brand Storytelling: They understand your brand’s voice and values inside and out. They’ll use clear and concise communication to connect with your audience and build a strong brand identity online.
  • Data-Driven Decisions: They’re not afraid to get down and dirty with numbers! They understand social media analytics and use that data to track progress, measure success, and constantly refine their strategies.
  • Trend Tracker and Adaptor: The social media landscape is continuously evolving. A great social media marketer stays ahead of the curve by learning new trends quickly and adjusting their approach based on real-time data and audience feedback.
  • Communication Catalyst: They foster positive relationships with your audience. This means responding to comments and messages promptly, participating in relevant conversations, and actively engaging with your followers.

Partner with Cubitrek

Does your social media presence need a refresh? At Cubitrek, we’re a team of social media wizards who can craft engaging content that gets results. We’ll help you build brand awareness, connect with your target audience, and achieve your marketing goals. Contact us here, and let’s chat about how we can take your social media game to the next level!


Social media marketers are storytellers, community builders, and data analysts all rolled into one. They play a crucial role in helping businesses thrive in the digital age. So next time you scroll through your social media feed and see a brand you love, remember the social media marketer working behind the scenes, crafting the content and fostering the connections that keep you engaged.

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