Automate SEO: How to Unit Test Structured Data Using Python
Stop deploying broken Schema. A technical tutorial on using PyTest and BeautifulSoup to validate JSON-LD syntax and logic before your site goes live.
Sentiment Drift Analysis: Monitoring Brand Perception in AI Answers
For PR Crisis & Defensive SEO: A technical guide to automating sentiment drift detection in AI models and correlating narrative shifts with press activity.
Share of Model (SOM): The New Share of Voice
Share of Voice is obsolete. Discover the Share of Model (SOM) and the “Citation Frequency” methodology to measure your brand’s visibility in ChatGPT and Gemini.
Information Gain Score: Mathematically Auditing Content Redundancy
Stop publishing “zero vector” content. We explain Google’s Information Gain patent, cosine similarity penalties, and the engineering case for original research.
Building the Founder’s Graph: Connecting Personal Brands to Corporate Entities
Boost corporate E-E-A-T by linking founder profiles to company entities. Learn the JSON-LD, Knowledge Graph, and Entity Reconciliation strategies required for this task.
Entity Salience Scoring: Auditing Content NLP Confidence
Description Use Google’s Natural Language API to measure Salience. If your score is low, the AI thinks your topic is a footnote. A technical guide for content auditing.
Disambiguation Engineering: Resolving Brand Name Collisions in LLMs
Stop AI from confusing your business with competitors. Learn how to use ‘SameAs’ schema and Citation Triangulation to secure your brand identity in LLMs.
The Wikipedia Proxy: Using Wikidata IDs to Anchor Brand Truth
Learn how to use Wikidata as a strategic proxy for Wikipedia. A technical guide for PR managers on leveraging structured data and immutable IDs to establish “Brand Truth” in AI and Knowledge Graphs.
Nested JSON-LD: Architecting Schema for GraphRAG & AI
Stop writing flat schema. Learn to nest Person, Org, and Place entities to build definitive knowledge graphs that power GraphRAG and reduce AI hallucinations.
Multi-Modal RAG Strategy: Optimizing Visual Assets for AI Retrieval
Move beyond alt-text. Discover how Multi-Modal RAG allows AI to “read” your charts and infographics directly, and why optimizing image pixels is the new frontier of technical content strategy.