What is Affiliate Marketing & Video-First Channels?
Affiliate marketing in 2025 is led by video-first channels and shoppable content redefining how brands connect with consumers.
Sephora’s Virtual AR Try-On – Redefining Beauty Shopping
Sephora’s AR Try-On redefined beauty shopping by letting users test products virtually. Let’s explore more about the campaign.
GoPro UGC Case Study: A Blueprint for User-Generated Content Strategy
The Million Dollar Challenge GoPro campaign proves the power of a user-generated content strategy, delivering authentic UGC campaign results and lasting brand success.
All About Dove “Real Beauty Sketches” Empowerment Campaign
Dove’s Real Beauty Sketches showed the power of storytelling in ads, becoming a viral success and a landmark in empowerment marketing.
Coca-Cola’s “Share a Coke” Campaign Case Study, Personalised Marketing and Its Impact
Coca-Cola’s Share a Coke campaign is one of the most iconic personalised marketing case studies in the world. Let’s explore more.
How Creative Generative AI Can Help Higher Education Institutions
AI Is Reducing The Need Of Middle Managers: Find Out How? Indian Business of Tech, Mobile & Startups OutSystems is a leading AI-powered low-code development platform, empowering IT leaders with a better way to build the software that matters most. The OutSystems platform helps companies develop, deploy, and maintain mission-critical applications by unifying and automating the […]
Use of chatbots in healthcare benefits and risks
Chatbot breakthrough in the 2020s? An ethical reflection on the trend of automated consultations in health care PMC Chatbots are seen as non-human and non-judgmental, allowing patients to feel more comfortable sharing certain medical information such as checking for STDs, mental health, sexual abuse, and more. With AI technology, chatbots can answer questions much faster […]
AI Chatbot with NLP: Speech Recognition + Transformers by Mauro Di Pietro
How to Build a Chatbot with Natural Language Processing These models (the clue is in the name) are trained on huge amounts of data. And this has upped customer expectations of the conversational experience they want to have with support bots. If you decide to create your own NLP AI chatbot from scratch, you’ll need […]
What You Should Know about NLP Chatbots
AI Chatbot in 2024 : A Step-by-Step Guide Many of these assistants are conversational, and that provides a more natural way to interact with the system. NLP-powered virtual agents are bots that rely on intent systems and pre-built dialogue flows — with different pathways depending on the details a user provides — to resolve customer […]
