What is Affiliate Marketing & Video-First Channels?

Affiliate marketing in 2025 is led by video-first channels and shoppable content redefining how brands connect with consumers.
Sephora’s Virtual AR Try-On – Redefining Beauty Shopping

Sephora’s AR Try-On redefined beauty shopping by letting users test products virtually. Let’s explore more about the campaign.
GoPro UGC Case Study: A Blueprint for User-Generated Content Strategy

The Million Dollar Challenge GoPro campaign proves the power of a user-generated content strategy, delivering authentic UGC campaign results and lasting brand success.
All About Dove “Real Beauty Sketches” Empowerment Campaign

Dove’s Real Beauty Sketches showed the power of storytelling in ads, becoming a viral success and a landmark in empowerment marketing.